Taking Your Business
to the Next Level
I’ve found over the years (whilst coaching retailers) that every client’s needs are different!
We business owners all have various strengths and weaknesses and sometimes (much like our brides) we often think we need ‘A’ but actually in truth we need ‘Z’... Because of this and before any formal coaching quotes can be provided; I like to get to know you during a free business discovery call.
We can talk through your objectives and what’s keeping you awake at night - you get to offload!
I can reach a greater understanding of your needs and then formulate a plan of where we go together from there and at what cost.
Discovery calls are strictly confidential and free. They last approximately 30 minutes.
Following a quote, most clients book three sessions to kick things off but ‘one off sessions’ are possible plus ad-hoc projects as and when.
Here are the core areas that my coaching tends to focus on:
The sale starts from the first interaction and saying ‘Yes to the Dress’ is the end goal but there is much you’ll need to do to reach the dizzy heights of a regular 70%+ annual conversion rate.
Social Media / Digital Marketing
To create compelling, personal and unique content which reflects your business personality, brand and energy is the name of the game! Use images, video and unique personalised content that tempts, wows and drives customers to YOU!
Mindset and Vision
Your mental health and well being needs nurturing! Your thoughts and mindset determines your success!
Blow your customer’s mind with connective and personal communication from the get go! Get creative and increase your chances of a sale by building rapport, connection and excitement BEFORE they arrive at your boutique!
From on trend store design to convenient opening hours. Strategic layout, visual merchandising and physically what happens when your customers arrive, try on and buy! Each step of their in-store journey needs thought, creativity, flair and execution.
After Sales Experience
Continue to celebrate your customers and turn them into fans who recommend you time and again and who always come back with family and friends when it’s their turn.
Strategic partnering, venue collaborations, wedding fairs, advertising and in-store events are just a few lead generators! Get the ‘with whom, when and how’ right and you’ll stay busy and booming!
Team / Staffing Matters
Recruitment, training and staff management are areas that require energy, attention and positive leadership! Cultivate a strong, harmonious and trustworthy team for long term success and greater personal working flexibility.
Goals / Targets
Set weekly and monthly goals! Only a small proportion of businesses do this! Measure performance (knowledge is power) - those that do are often the most successful!
Sales Rate Tracking
Accurately tracking conversion rates (individually) can be empowering and motivating! It’s another necessity in my opinion, a must do for next level boutiques.
Cashflow forecasting, profit and loss and money management is fundamental! Know (and manage) your numbers, overheads, break even points and margins! OWN this area to truly drive at profit, growth and financial success!
Designers / Manufacturers
A minefield for some but a key strategic area which helps to sky rocket enquiries, sales and your boutique’s success if you nail it! Brand mix is crucial and managing spend in this area is essential!
Tighten these up and build consistency in what you do and deliver! Processes and slick T’s & C’s will help define your experience, manage expectations and offer protection. You’ll own a more organised business that enables you to scale up with more ease.
Your brand identity is more than a logo. It’s your business image, personality and reputation. It’s everything from your business voice, concept and your style.