About Abi

Bridal Specialist, Retail Specialist

Hello, I'm Abi - a passionate Entrepreneur and business enthusiast who obsesses about building the customer’s experience and the service they receive. I love to share, love to learn and strive to support and encourage others in a positive, motivational and mindful way.  


Our bridal & menswear store (and fantastic team) are well known on the awards circuit. In our seventeen years we've worked extremely hard and have won twenty nine trophies including six ‘Best in UK’ titles, six customer service accolades and eleven TWIA honours (The Wedding Industry Awards).

Abi Neill | Bridal & Retail Specialist

I'm an industry Columnist and feature writer for Bridal Buyer, the most influential bridal trade title in Europe. I've been told that I write about life in bridal and retail with enthusiasm and candour. I've also guest featured in many other titles including Attire Bridal, Wedding Trader, An Essex Wedding, Wedding Ideas and Vows Magazine. 


I run business advice clinics at London Bridal Fashion Week for Ocean Media and sit on The Bridal Buyer and The Wedding Industry Awards (TWIA) Judging Panel.

Building a business and striving for success isn't easy.  Business ownership requires constant application, energy, passion and determination - all of which can be difficult to maintain.  Over the years years I've faced many issues and challenges but have learnt to overcome them and and now I'd like to share my knowledge and passion with you. 


My background lies primarily within retail, sales, marketing and customer service.  I love people, I love business and I love retail!


A behind the scenes look at some of the Abigail's Collection and The Grooms Room team preparing for re-opening. Such an exciting time as we ensure that the store looks beautiful, feels safe, welcoming and celebratory.

We really cannot wait to welcome all of our gorgeous customers back

I was named one of Essex’s Top 50 Business Women and (as you can imagine) was really thrilled to be recognised in this way.  This was a little interview I was asked to do.  I was quite nervous during filming and missed out the word ‘writer’ when talking about what I do.  All in all it was a wonderful experience and another proud achievement and opportunity for which I’m really grateful.

Behind the scenes in our Essex boutique back in 2019.  We’ve revamped, we’ve upgraded and the store looks a little different these days with funky neons and a cool modern interior! But this little promo gives an insight into the personal and special bridal experience we promote and the way we work in-store.

Our style has always been intimate, friendly and warm and this video demonstrates this pretty well.