Abi Neill | Coaching | Bridal & Retail Specialist

Coaching

Bridal Specialist, Bridal & Retail Specialist 

I’m very passionate about helping business owners and Managers succeed, grow, increase profit and in some cases realign things to claim their life back!

Very often business owners know that they need some help; but, at the time of a call to me they don’t often know specifically what that is and that’s okay,

I can help them / you decide. 

 

I’m a flexible Coach who will strive to understand you, your goals, your challenges and then I can offer bespoke support, guidance and solutions.

 

I don’t offer a fixed ‘programme’ or a ‘system’ instead straightforward bespoke coaching to get you where you need to be.

I’m here to support, advise, drive and encourage….. together we’ll boost your business and smash it!!!

Below I run through multiple topics key to helping you succeed!

The Pre-Sell 

So much of the actual ‘selling’ to your customers begins way before you meet with them in-store.  There’s an art to enticing customers to you and engaging with them from the start and there is power in creating a fan base and a culture where people want to buy from you before they have even stepped foot in-store. 

 

Qualifying your customers, building rapport, building trust and overcoming objections begins from the first contact.  I can work with you to strengthen your pro active approach during your pre-sell so that the sales come much easier when your customers arrive in-store.   

Social Media & Marketing confidence

Social media is such an important thing to master!! Loathe it or love it - it can be all encompassing but it is a must for us all!  From Instagram to Facebook, Tik Tok to Pinterest it's essential that you hop on the social media wagon and get involved!  I can help guide you and your team to develop the skills and confidence needed to get in-front of (and behind) your smartphone. 

 

Marketing comes in all forms; From social media, print advertising, shows and promotions, it can be costly and so it's imperative that you position yourself effectively, spend wisely and track results whilst driving enquiries and developing your brand. I can help you identify who your target market is, where to find them and how to position yourself in order to appeal.  You’ll save time and money if you market yourselves on the right channels and learn from my experience. 

Your Customer Experience

Never before has the 'experience' been so important!

 

The customer (or client) journey starts from the moment they connect with your business brand.  Impressing your customers and clients, finding ways to wow them and turn them into loyal fans that create rave reviews and recommendations all takes skill and application.

I can help you redesign your customer experience so that you take things to the next level. 

 

Together we can find ways to surprise and delight, beat your competition and grow your business.

Your Shop

From attention grabbing visual merchandising to a well thought out store layout it's vital to consider how your retail space looks, smells and feels. 

The customer journey throughout your boutique needs careful consideration if it's to be a compelling and enticing space for your customers.

 

Layout alone can dramatically impact on potential cross selling, plus it's essential to ensure that you avoid common sales barriers and that changing rooms look fantastic and are the absolute best that they can be.  I can help evaluate your existing space (or save you money by helping to design it if it’s a new one).  With existing spaces, we can improve flow and I can often suggest changes that will enhance the space, take it to the next level, create retail wow power and drive more sales.

Sales

It's my firm belief that 'People buy from people'.  Selling is 'relational'.  Successful sales people know how to build confidence, build rapport and meet their customer’s needs.

 

They understand their customer's needs and vision, they read situations and body language, they bring positive energy and know their product.  They observe and listen carefully before appropriately asking for the sale!

 

Sales success comes from leaning into your customers and working passionately to fulfil their needs.  Mindset is everything and likability and a positive approach is fundamental. 

Sales is something that I have worked within for a long time and I have frequently helped retailers to achieve higher conversion rates and refine their appointment approach for maximum success.  If you would like to improve your sales and conversion rates just reach out.  I’m passionate about helping teams to enhance their sales success and to reach their goals and can offer one to one coaching, team coaching and sales training days either on site, at your premises, at my boutique or online.